Digitalization is one of the key elements that contribute to a company’s growth. It is actually more than the removal of conventional paper and using computers to log info – it truly is about setting up a new method of doing business that focuses on customer satisfaction, internal connection, and the move of information. It is about being more efficient, gaining awareness over business spend and making decisions with appropriate numbers, as well as connecting your entire team to a common mission that drives international growth.

It is just a dynamic procedure that alterations the ways businesses create and capture worth in the marketplace. This may also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms must be constantly mindful of digitalization’s influence on their BMs and the encompassing business environment.

To explore the affect of digitalization on a firm’s BM, qualitative empirical data were collected from doze interviewees employed in two distinctive industries, auto and media channels. Due to the fact that equally industries www.cloudycrowd.net/2020/04/01/digital-transformation-of-the-market-the-data-room-is-the-technology-1/ are seen as a different business models, this kind of research design and style allowed for an in-depth comparison of how digitalization impacts the building blocks of your firm’s BM.

The selection interviews revealed that inside the media industry, the impact of digitalization was felt the majority of clearly in relation to value creation and worth capture elements. This was for the most part due to the fact that the marketing industry areas strong focus on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.