Digital technology has revolutionized the way consumers interact with businesses. This has resulted in a very competitive market. Social media marketing (SMM) is a direct marketing strategy that is based on interaction with customers, allows marketers to boost brand awareness and drive traffic to websites, as well as increase sales by tracking the marketingstuff.net/10-ways-to-take-a-screenshot-on-windows-10 user's data. This is the place where companies can create human personas in a way that customers can connect with.

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